AI in SEO
In the fast-changing world of digital marketing, SEO has changed a lot recently, especially in the last year.
You could easily get by using basic SEO strategies.
But not anymore.
Google and other big search engines are using AI more and more in their search algorithms & this is a big deal for how we do SEO.
And what will that mean for your SEO strategy?
By now you’re familiar with ChatGPT, Bing AI, and Google Bard and all the other AI tools out there that help you produce content faster. While these tools help you save time, the content isn’t always perfect and requires human intervention.
The next evolution-
Before ChatGPT, Bing Ai and Bard, voice assistants like Siri, Alexa, and Google Assistant helped users by answering simple questions and performing basic tasks.
For instance, they could provide the answer to a math problem, update you on the weather, order products online, or locate nearby facilities.
The big difference is that these Language models are not only accessing a wide range of information but also processing and understanding it to provide more detailed and sophisticated responses.
And you never know, over time Siri, Alexa and Google Assistant will evolve to help you in similar ways ChatGpt and other tools do.
Search isn’t going anywhere-
It’s interesting to see how some people think that these new technologies will completely overshadow Google, claiming that there will no longer be a need for traditional search.
Throwback to the reactions when Alexa was introduced. Back in 2016, there was a lot of talk about how Alexa might crush the importance of SEO and search, as it provided answers directly, potentially reducing website visits.
Fast forward to this day, it’s clear that these technologies haven’t eliminated the need for search, even though they do offer answers to various questions.
What’s new in Search?
With new generative AI capabilities in Search, users can grasp a topic quickly, discover fresh perspectives, and accomplish tasks with greater ease.
For instance, when faced with a question such as, “Which is more suitable for a family with kids under 3 and a dog, Bryce Canyon or Arches?” Traditionally, one would dissect this query into smaller questions, sift through abundant information, and gradually assemble the answers.
With generative AI Search can do some of that heavy lifting for you.
Quality > Quantity
Let’s consider this: when you search on Google, how often do you venture past the first page?
Right. Not often.
Data from Ubersuggest shows that fewer than 1.1% of users click beyond the first 30 organic results on Google.
This suggests that even if websites generate vast amounts of content using ChatGPT, it won’t necessarily be easy to get that content to rank high. While targeting more keywords is feasible, the key to ranking well is still creating quality content and earning backlinks.
Search engines are already skilled at filtering out less relevant content. Whether the content is created through AI or manually by a human, it doesn’t matter. Unless it is amazing and people link to it and share it, you just won’t rank well.
These emerging AI tools will simplify content creation, but simply producing content doesn’t ensure success as people already have a lot of content to choose from.
Moreover, these AI tools often rehash existing content, lacking the uniqueness and freshness that readers seek. People typically don’t enjoy content that feels recycled, much like no one wants to hear the same joke they’ve already laughed at.
Please also note that the answers provided by AI are not factually reliant. Also, one of the reasons why Google’s stock tanked after Bard’s introduction. People were not satisfied with the answers!
Search engines have continually tried to improve their results over time, and you should expect the same with these tools. They will get better!
It’s also why platforms prefer to rank and showcase content from well-known brands because they are less likely to produce “fake news” or inaccurate information.
And people will identify over time which search engines and AI content sources are the most reliable. It’s not just about finding an answer to a query; it’s about finding the correct and accurate answer.
Expect Google and Bing to continue improving their AI-generated results. Users will gravitate towards the sources they find most trustworthy.
Boost your SEO efforts-
Don’t you hate how a large portion of SEO involves tedious manual labor, making it tough for marketers to see quick results?
Ai has changed that.
AI-powered tools are revolutionizing SEO by automating the grunt work. They collect and analyze data, turning it into actionable steps. But there’s more: AI SEO software, such as Alli AI, also enhances your technical SEO. It assists you with tasks like:
- Performing website audits
- Automatically optimizing content
- Resolving issues with duplicate content
In the realm of on-page SEO, AI SEO software boosts your content creation by examining successful content. It aids in developing strategies and outlines for optimized content creation.
This enables you to efficiently expand your SEO work- without overburdening your team.
Let AI handle the tedious, monotonous, and time-intensive aspects of SEO to liberate your team to focus on tasks that require a human touch.
User experience-
Keep in mind – the main priority for Google and other search engines is the user.
This means that user experience (UX) is a key part of SEO.
Interestingly, Google announced that starting in 2021, page experience will be an important factor in how websites rank.
But what does page experience mean?
Google defines page experience as various indicators that assess how satisfied (or dissatisfied) a user is while using a web page. It’s about more than just the information on the page.
And where does AI play the part?
Search engines are getting better at thinking like real people, figuring out if your page will offer users a good experience or not.
So, when someone searches for something, search engines aim to deliver:
- Content that’s relevant and trustworthy
- Well-structured pages
- Pages that are easy to navigate
- Quick-loading pages
- Websites that work well on mobile devices
If your website offers a personalized experience that users enjoy, and keeps visitors hanging around longer, then your content deserves a higher ranking in the search results.
So, you don’t have to stand there, crossing your fingers, hoping the SEO gods will shower you with blessings. You can know what pleases them (to a greater degree) and implement that on your website.
Conclusion-
The future of SEO has arrived, whether we’re prepared or not.
And it boils down to two words: artificial intelligence…
Create your robust SEO plan combining AI with SEO and enhance your online visibility.
It is about going beyond just getting noticed and cultivating a dedicated audience.
