AllDayChemist.com (ADC) & ReliableRx Pharmacy
How We Boosted Open Rates and Revenue for a US-Based Pharmacy Brand
THE NUMBERS
THE STORY
Global Health Support through Digital Platforms
Pharmacy are leading digital platforms
committed to serving the global
healthcare community with genuine
and quality medications.
THE GOAL
Elevating Email Impact and Cultivating Customers
THE SOLUTION
Enhanced Email Strategy
Upon their team approaching us, we meticulously
scrutinized their case and crafted a bespoke solution.
To boost our email campaign’s reach and
effectiveness, we perfected email deliverability,
leveraging industry best practices and tools like
Google Postmaster to ensure our messages
hit “inboxes” over “spam boxes”.
We refined our approach through detailed
segmentation, tailoring messages to fit the unique
profiles of our recipients, leading to open rates
soaring above industry averages.
Automation played a key role, enabling timely,
relevant communications, while targeted
re-engagement campaigns breathed new life
into our list, reactivating dormant contacts
with compelling content and incentives.
THE RESULT
Boosting Engagement and Sales
Our email strategy’s success story unfolded dramatically, with each campaign
turning the page to more impressive achievements:
Open Rate
Achieved a remarkable open rate of 47.558% (48%) across email campaigns,
exceeding industry standards by a significant margin.
Click Rate
We achieved a 2.59% click rate for the promotional campaign, indicating strong engagement
and interest among recipients. Additionally, the automation yielded an impressive
11% click rate, demonstrating high levels of interaction and effectiveness.
Total Revenue Generated
We generated total revenue of $59,978.14 for one brand and $16,140.60 for the other brand,
showcasing the tangible impact of our email marketing efforts on bottom-line results.